How to survive tough economic times

A day doesn't go without headlines bemoaning the credit crunch, housing woes, and general gloomy economic outlook. So what is one to do in these turbulent times. Well, we need to get back to basics, we need to adhere to the fundamentals of life/business/etc. And fundamentals begin with values (i.e. what is important to us?). Unfortunately, the word has gotten overused in recent times. Most people have heard of the word but are not sure what it means. Basically, values are the core of our being. They are what drives our behavior. If we don't know what is important to us and/or our business, then how are we going to survive during these turbubent times? The challenge for us is to identify our values (i.e. integrity, service, passion, harmony) and live by them. Doing so will allow us to not only survive but thrive in good times and bad.
...............Robert Kelly, Miami Area Manager